Social Media Trends & How to Keep Up with Them.
If you are reading this article, you are probably already making progress in the right
direction. So congrats, Odd people! Now, coming back to our trending topic,
‘Keeping up with the Trendashians’ – beware! It's not easy, it has never been.
Keeping up with the trends has always been a task, even for the most articulate
social media specialists. Be it the erratic features of unpredictable social media
platforms like Instagram and Snapchat or knowing the right kind of marketing
strategies for your brand - it always leaves us feeling overwhelmed, and a little
scared for not being able to stay at par with our peer pressure. Even when you find
out a few ways, the ever-changing algorithms make sure to nudge us towards
making new plans.
BUT you can always design a process. The trick is not in scouting for new trends day
and night but placing a system that brings you enough information to keep your
strategies versatile, befitting every situation or change.
Let those trends come to you
That's right! While we all seek new information on trends from various platforms
regularly, why not make arrangements to bring those trends directly to you? All you
have to do is follow the trend makers!
For example, if you are marketing for a brand or a product that requires you to
extensively utilise Facebook or Instagram features, make sure you follow their brand
pages to get all the information directly from the source itself! This will also save you
precious time.
You know what they say, & keep your sources close, and your information closer.
Okay, that's just what we people say. But it only makes sense!
De-clutter your ‘cat and puppy’ feed
Sorry, but those cute puppies and dumb cat videos need to have their own set time!
Yes, we said it.
Plan and prioritise what your feed shows you. How? Just make sure you follow
precisely the pages and personalities that help you indulge in the latest trends, fill
your feed and head with all the new information relating to your industry, brand and
product, and help you think of new marketing ideas.
Social media is filled with irrelevant and unimportant stuff that only makes you scroll
endlessly, wasting your energy and time. Okay, okay! We know how much those
memes mean to you. But come on, you can have a different account dedicated for
your serious stuff.
And don't forget to put a timer though, we don't want you to stray away from your
passion and goals for too long.
All that knowledge and no gain?
What's the point of consuming all the information in the world and not utilising what
you have learned for the benefit of your content?
We believe THAT is one big fat difference between the achievers and the non-
achievers. While all the achievers get inspired and take action, others only plan and
wait for the right time (procrastinating is tempting but is it always good?). Shake it off.
Take risks. Keep building new content. Follow the trends. And maybe, one day, you
might be leading them too!
So, stay passive on knowledge intake and be active on using that knowledge for
your brand’s journey. Once you get into the zone, creating great content will not only
bring joy to your target audience but you yourself.
Remember, more knowledge leads to fewer risks of not staying ahead with the
trends. And a strong brand identity builds on consistent, classy content and brand
communication. Block out some time for yourself to stay ahead of others. There’s
nothing wrong in being a little selfish. After all, it will help you reach a newer level of
satisfaction.
And trust us, it’s oddly orgasmic!