Urbfresh
 

The Brand

Urbfresh is the future of farming, by revolutionizing the agriculture industry with their hydroponic methods and minimal water use, they seek to bring about a positive ecological change with their processes.
 
The Conundrum

Through the website, they wanted to educate their audience on how these fresh greens are healthier and better, and go a long way in helping the environment too. Since changing the eating habits of people isn’t very easy, this was taken up with a more holistic approach.  
 
The Odd Way Out

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Upon finalizing the strategy for their webpage, we explained their processes in a tone easily understandable by the audience, with hints of quirk and puns involved. Secondly, the visual tone brought the brand identity forward, from where a seamless e-commerce platform merged with a sensible UI / UX design. 

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Website - www.urbfresh.in

Platform - Shopify