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PLAY2WIN APP UI/UX DESIGN

The Client

PlayToWin is a leading mobile eSports platform where users can sign up to play skill-games and win cash prizes in return. With 30+ addictive arcade, adventure and fantasy games in its kitty, PlayToWin, has established itself as the preferred mobile gaming platform in India with a little help from yours truly.

The Challenge

The mobile gaming industry in India has been dominated by a monopoly of key players with formidable backing. When we were approached by the founders of PlayToWin, the idea was still under wraps and had only been recently conceived. The challenge? Cutting the clutter with an interactive skill-based gaming app that could enable us to swim with the sharks and still fin-ish first.

The Proposition

We dove right in by conducting an extensive research on mobile gaming in India, examining the communication landscape and understanding the tiers it enveloped. A brand belief system was built by our strategy team while the UI/UX design team brought the PlayToWin app to life visually. Soon, our launch strategy was executed on digital media, making PlayToWin the talk of each tier

The Outcome

The app was well received by gamers across India, making PlayToWin an instant hit among the youth, thanks to a smooth UI/UX experience and an even smoother user journey. 

 

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