top of page


The Brand

One of the most popular rum brands of India, Gladius is an important part of the Boutique Spirit Brands.

The Conundrum

Since the brand already has a very high consumer percentage in the market, they required us to establish a brand personality over their social media platforms.
The Odd Way Out

The social media plan was executed with a key feature of the brand, their main identity. This greatly helped us to build a strategic communication with a very unique visual language. Since the brand entails a “warrior spirit”, we created a mood board with grunge and brave elements which reflected the brand’s spirit in a clear way. From identifying the salient features of the brand, to engaging our followers with interactive creatives, the brand’s presence on social media improved drastically. 


Similar Projects

bottom of page