Gladius
 

The Brand

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One of the most popular rum brands of India, Gladius is an important part of the Boutique Spirit Brands.

The Conundrum

Since the brand already has a very high consumer percentage in the market, they required us to establish a brand personality over their social media platforms.
 
The Odd Way Out

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The social media plan was executed with a key feature of the brand, their main identity. This greatly helped us to build a strategic communication with a very unique visual language. Since the brand entails a “warrior spirit”, we created a mood board with grunge and brave elements which reflected the brand’s spirit in a clear way. From identifying the salient features of the brand, to engaging our followers with interactive creatives, the brand’s presence on social media improved drastically.