Baby Saffron
 

The Brand

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A legacy brand with years of credibility and trust, BBS sources pure grade saffron from around the world and makes it available for their customers across the continent.

The Conundrum

With a keen focus on their heritage, the brand aimed to appeal to a new type of target audience, i.e., the millennials. A challenging task, but quite possible indeed.
 
The Odd Way Out

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The team devised an extravagant mood-board which encapsulated their core features and identity. Communicated through various forms of storytelling, where the brand’s heritage and quality stood out the most, in a very subtle way. Our ad campaign for the brand resulted in a whopping overall growth of 241%