A legacy brand with years of credibility and trust, BBS sources pure grade saffron from around the world and makes it available for their customers across the continent.
With a keen focus on their heritage, the brand aimed to appeal to a new type of target audience, i.e., the millennials. A challenging task, but quite possible indeed.
The Odd Way Out
The team devised an extravagant mood-board which encapsulated their core features and identity. Communicated through various forms of storytelling, where the brand’s heritage and quality stood out the most, in a very subtle way. Our ad campaign for the brand resulted in a whopping overall growth of 241%