A legacy brand with years of credibility and trust, BBS sources pure-grade saffron from around the world and makes it available for its customers across the continent.
With a keen focus on their heritage, the brand aimed to appeal to a new type of target audience, i.e., the millennials. A challenging task, but quite possible indeed.
The Odd Way Out
The team devised an extravagant mood board that encapsulated their core features and identity. Communicated through various forms of storytelling, where the brand’s heritage and quality stood out the most, in a very subtle way. Our ad campaign for the brand resulted in a whopping overall growth of 241%