This was a city branding and marketing project carried out by a media company.
We were approached to create educational, inspiring, and engaging creative content for the social media page of Varanasi (a city in India) while capturing its true essence.
The Odd Way Out
Our team began by conducting in-depth research on the city, analyzing its culture, its monuments, and its religious significance. We also studied the importance of their festivals and events allowing us to create an accurate representation of the city. Further, we created content that showcased the beauty of Varanasi and copy that acted as a guide for anyone wanting to explore this city. This approach enabled viewers to feel like they were getting a true taste of Varanasi.