A team of creative florists, The FLORISTS use seasonal blooms and rare flowers in their fashion-focused bouquets. They pick fresh and from as close to home as possible – so these bunches stay sweet smelling and plenty perky for longer than most. Oh, and if you want to make things even more special, pair your blooms with some small extras, from chocolates to sweet-smelling candles.
Parth Kalia, the owner of “The Florists” approached us looking to tie his business with a fresh brand identity that would help him establish credibility and increase exposure for his brand..
IDENTIFICATION & WORK
As the brand is very picky with their flowers so as to ensure best quality and offer premium gifting experience to its audience, they wanted a team that could reflect the same in their visual representation. We identified that The Florists has characteristics of elegance, personal touch, freshness and quality. With this in mind we created a logo with a typeface that compliments the brand feel and gave it a final touch with a medallion floral motif, creating an elegant logo appropriate to the quality of their flowers. Also, to add a very floral and fresh tone to the brand we came up with the tagline — “Bloom in Forever”.
We decided on having two colours in the brand’s palette — “floral magenta”, representing the main product and “medallion”, representing the premium characteristic of the brand.
When the project wrapped up, The Florists had a gorgeous new brand identity that lent itself beautifully to marketing collateral.