CONNECT DATING APP​

THE BRAND

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Connect is an anonymous speed dating app for the Indian market that is based on Real-time voice conversations and a forever End to ghosting.

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PROJECT REQUIREMENT

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The Connect team engaged our agency to plan & execute a launch campaign aimed at capturing the attention of restless singles and anyone who values anonymity when mingling.

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WHAT WE DID

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We took a refreshing angle in introducing the Connect App to the audience through an engaging, quirky, and relatable tone that resonated with those who know the dating app struggle. As a strategy, we focused on crafting easily-shareable content to generate hype around the app's debut. Our palette comprised vibrant colors and eye-grabbing visuals that quickly caught the eye and fostered a dynamic online community on social media.

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