CONNECT DATING APP
Connect is an anonymous speed dating app for the Indian market that is based on Real-time voice conversations and a forever End to ghosting.
The Connect team engaged our agency to plan & execute a launch campaign aimed at capturing the attention of restless singles and anyone who values anonymity when mingling.
WHAT WE DID
We took a refreshing angle in introducing the Connect App to the audience through an engaging, quirky, and relatable tone that resonated with those who know the dating app struggle. As a strategy, we focused on crafting easily-shareable content to generate hype around the app's debut. Our palette comprised vibrant colors and eye-grabbing visuals that quickly caught the eye and fostered a dynamic online community on social media.
Agency - Oddloop