Medanta - The Medicity
It started with a vision that first came to Dr. Naresh Trehan, while practicing surgery. For every 1000 Indian patients he treated there, another 1000 couldn’t even afford to fly down. That’s when he realized that India needed to have an advance multi specialty medical institution of its own. An institution which not only treats, but trains and innovates too, while providing international standards of technology, infrastructure, clinical care, and a fusion of traditional Indian and modern medicine. ALL at one-tenth the cost.
We were briefed with creating social media content and creatives for the hospital for a duration of 2 months.
RESEARCH & WORK
Our process started with researching the various health issues that need awareness, facilities of the hospital and latest easy ways to keep a regular check on health. Based on our research we created various social media campaigns for the brand that included, Breast Cancer Awareness, Lung Cancer Awareness, Dengue Awareness Campaign, Health facts, creatives for highlighting facilities offered by Medanta and few more. We also made sure to establish the correct tone, message and visual style that would best resonate with the target demographic.